I took the bus in for the show every day this week, and I have to tell you, I'm *still* a little car-sick. I knew I had some motion sickness issues, but I didn't realize what a wuss I truly was until Tuesday night. I really can't handle travel by road, unless I'm driving!
The show wasn't bad. It did a good job of fortifying the basics for me. But I do think I'm ready for SMX advanced next year. Here's a solid example of things I already knew that I learned three or four more times during SES:
- Match your landing pages to your search ads and keywords.
- Microsites are good in B2B search.
- Microsites are bad in B2B search.
- Test a lot.
- Short forms generally convert better than long ones.
- Use analytics and keep tabs on your highest performing keywords, your CPA, etc.
- Google STILL owns the lion's share of the search marketplace.
- SEO is important.
- Black Hat SEO is bad.
- Jason Calacanis doesn't hate SEO, he is an SEO. (Really. He said so himself.)
- Mahalo is good. (Says Jason)
- Viral marketing is good for building buzz.
The best part of the show for me was hooking up with former co-workers from DigitalGrit. More on this in a later post, but it was AWESOME seeing everyone again.