Monday, April 6, 2009

Quoted in "Battle of the Marketing Sexes" on iMediaConnection

I was interviewed by Susan Kuchinskas for this really smart (and fun) article on iMedia Connection.

The article, Battle of the Marketing Sexes, is based on the suggestion that women may, biologically, be predisposed to being better online marketers:

No matter how much we hate to hear it, the scientific jury is in: The brains of men and women are different. They differ in size, structure and composition, and they function differently, as well. If that's the case, it's not so sexist to examine whether there might be certain things that one sex might be better at. Math, for example. Or marketing.

Before you go crazy on me, let's get a few things straight: First, nothing you're about to read applies to all women or all men. Scientists acknowledge that the range of individual differences is huge, and anyone might fall anywhere on the spectrum. Second, scientists use language like "tends to," indicates" and "seems to" in order to make clear that their studies almost never give an absolute answer. Moreover, the results of even a study of a large number subjects may not apply to people in general. I will pepper this article with "seems to's;" if I omit one, it's to streamline the language, not because I think it's an absolute....

Read on for more - and for my interview!